Free skills library

The 7 AI skills every early-stage startup should install first

Free Claude skills for your offer, marketing, brand and website, ready to install in two minutes.

  1. Skill 01

    Offers

    Shapes the thing you sell into an offer people say yes to: what is included, the guarantee, the bonuses and real urgency. Use it when people visit but do not buy.

  2. Skill 02

    Lead magnets

    Plans the free checklist, template or guide that turns visitors into email subscribers, and how to get it in front of the right people.

  3. Skill 03

    Email marketing

    Plans and writes your welcome sequence, newsletter and follow-up emails, with subject lines, segments and the numbers worth tracking.

  4. Skill 04

    SEO content optimizer

    Finds what your customers search for and reworks your pages and posts so they show up, from titles and meta descriptions to internal links.

  5. Skill 05

    Social media strategy

    Builds a posting plan for the platforms that fit your business, with a content calendar, engagement ideas and a way to see what works.

  6. Skill 06

    Brand guidelines

    Fill in your colors and fonts once, and every document, deck and page Claude makes for you comes out on brand.

  7. Skill 07

    Frontend design

    Helps Claude build web pages and app screens that look designed rather than generic, with deliberate choices on type, color and layout.

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How to install

In Claude.ai or the Claude app

  1. Download the skill. Keep it zipped.
  2. Go to Customize > Skills.
  3. Click +, then Create skill, then Upload a skill, and choose the zip.
  4. Turn the skill on. Claude uses it whenever a request needs it.

Skills need code execution, which you turn on in Settings > Capabilities (Free, Pro and Max) or ask your admin to allow (Team and Enterprise).

In Claude Code

  1. Download the skill.
  2. To use it in every project, unzip it into ~/.claude/skills/:
    unzip offers.zip -d ~/.claude/skills/
  3. To use it in one project only, unzip it into that project's .claude/skills/ folder instead.
  4. Start a new session. Claude picks the skill up when it is relevant, or you can call it by name, for example /offers.

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Credits and licenses

  • Offers and lead magnets are by Corey Haines, from marketingskills, MIT license.
  • Email marketing, SEO content optimizer and social media strategy are by Enrike, from awesome-claude-corporate-skills, MIT license.
  • Brand guidelines and frontend design were created by Anthropic in anthropics/skills under the Apache License 2.0, and collected in awesome-claude-corporate-skills.
  • We replaced Anthropic's brand colors and fonts in brand guidelines with placeholders for your own, and removed pointers to skills that are not in this library from offers and lead magnets. Each download includes the original license files.